the ultimate guide • Yoast
Keyword research is an essential part of your SEO strategy. It’s the first step in the SEO copywriting process. Before you create your site’s content, you should find out what search terms your audience uses. Their search terms are your…
Managing Successful SEO Migrations
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. A migration, despite…
Ad spend up across Google, Meta, Amazon, Walmart in Q2
Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: fashion brand Temu. The company became a major player in the Google Shopping race, so…
Use Google Ads AI & Machine Learning To Run Better Campaigns
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to…
