How to Build a Full-Funnel Marketing Strategy (w/ Example)
Strategies involving full-funnel marketing and omnichannel marketing can be confusing. Many articles on the topic discuss complex KPIs and goal tracking. This guide keeps it simple. Rather than giving you unnecessary details, this article aims to teach you how to…
What is on-page SEO? • SEO for beginners • Yoast
In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site…
Google Updates Privacy Policy To Collect Public Data For AI Training
Over the weekend, Google updated its privacy policy to allow the company to collect and analyze information people share online to train its AI models. Google says it will use this information to improve its services and develop new AI-powered…
9 GA4 training courses to help confused marketers
Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of…
