Copywriting vs. Content Writing: Differences & Similarities
Writing is the lifeblood of most online businesses. Whether that’s blog articles, landing page copy, or product descriptions, the written word is necessary to attract and convert readers. But there are two types of writers you can become (or hire):…
the ultimate guide • Yoast
Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google…
How We Got Here & Where We Go Next
Although the infrastructure of the metaverse is still being established, companies and brands are taking the leap into this new world. We’ve seen many changes in our society over the last few years, but nothing holds the potential for change…
Insights from Bing’s Fabrice Canel
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing. Canel offers insights into the state of artificial intelligence in search and the integration of…
