Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

Year: 2023

Seven huge, yet common SEO mistakes to avoid in 2023

30-second summary: SEO has become a key area of practice for online businesses to gain visibility. If it’s done wrong, however, it can stagnate or even sabotage your online visibility From filling an entire page up with nothing but images…

Better highlighter and Portuguese language support • Yoast

Today, we’re making Yoast SEO 20.3 available to the world. This release comes with a long list of enhancements, bug fixes, and other improvements designed to help you improve your SEO experience. Improved highlighting in analyses One of the most…

Google To Unify GA4 & Google Ads Conversion Windows

Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window settings, meaning advertisers can no longer configure conversion windows independently….

This day in search marketing history: March 11

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online…