Five video optimization tips to help boost your landing page conversions
30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos to add to your landing page, keep…
Where SEO and UX meet on your site • Yoast
At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work…
TikTok Announces Sounds For Business
TikTok announced Sounds For Businesses to make creating TikTok content with licensed music more affordable for small businesses. Businesses that use Twitter for marketing and advertising can now choose music with the appropriate commercial use licensing through the TikTok Audio…
Build a winning marketing attribution framework
Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which…
