Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

Month: May 2024

How to write better blog posts for your Shopify store • Yoast

Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical…

Leverage BigQuery for Advanced Internal Link Analysis

Prerequisites First, you’ll need a CSV containing all your internal links. At the very least, your file should have a column for the source (origin of the internal link) and a column for the destination (where the link leads). However,…

How to get more value from site visitors with A/B testing • Yoast

Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing, also called experimentation, is an important tool…

AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey

Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO learned this on day one of keyword research class. But let’s ask a question less common in SEO school… Why DON’T visitors…