Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

Month: August 2024

Mastering Google Trends to improve your SEO • Yoast

Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google Trends. This tool provides…

How CTV Fits Into Digital Marketing During Holiday Season

Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as possible. But the holidays come with challenges, with consumers becoming…

Google Ads updates PMax modification campaign request form

Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The…

How Links Impact Organic Results and Local Packs — Whiteboard Friday

Now, before we kinda dive into that, I wanna make sure everybody understands what I’m talking about when I say local pack rankings. So when you do a search on Google, let’s say your search is “plumber near me,” you…