How to Become an SEO Conference Speaker
I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s…
Accessibility trends in 2024 • Yoast
Accessibility is still as important as ever in 2024. Not just because it makes your website accessible to everyone, ensuring you’ll be able to reach your entire audience, but also because Google thinks accessibility is important. After all, they want…
How You Can Measure Core Web Vitals
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. Users’ expectations for web experiences…
Meta expands ad attribution tools to boost campaign performance
Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value….
