Google Confirms 3 Ways To Make Googlebot Crawl More
Google’s Gary Illyes and Lizzi Sassman discussed three factors that trigger increased Googlebot crawling. While they downplayed the need for constant crawling, they acknowledged there a ways to encourage Googlebot to revisit a website. 1. Impact of High-Quality Content on…
TikTok partners with Amazon for in-app shopping
TikTok is now integrating Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction…
How Will Google’s Antitrust Ruling Affect You?
So, how might this impact Google consumers in the broadest sense? At this scale, we don’t have much precedent. I’m old enough to remember both the Microsoft (2000) and AT&T (1982) antitrust rulings and the long-term reality looked very different…
Why Google Trusts Big Brands (But Not You)
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to…
