9 Tips To Optimize Crawl Budget for SEO
Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An example of a website with millions of pages would be eBay.com, and websites with…
Google wins $1.7B EU antitrust fine appeal
Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. Why we care. This ruling marks…
Getting Buy-In for Customer Stories — Whiteboard Friday
So we’re gonna dive right in. I’m gonna give you some really practical ways of tackling this challenge, and we’re gonna start by just unpacking what does “no” actually mean? Where does a “no” come from? So when your customer…
How to Build a Fandom by Talent-Scouting Great Content
At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to….
