Enhance your SEO skills through experimentation • Yoast
The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from…
Why Is Google Losing Market Share In The EU?
Most marketers don’t realize that Google has been losing search market share in EU countries. Image Credit: Kevin Indig The drop in market share comes at a time when Google’s business is under siege: The DoJ recommended separating Google from…
E-E-A-T Quick Wins — Whiteboard Friday
So, let’s get into some E-E-A-T quick wins. Use real authors Quick win number one: use real authors. This is fundamental when it comes to E-E-A-T helpful content. Users want to be convinced that the person who’s writing the content…
7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience and their interests. Take the famous Michelin guide At first you think: “What do restaurants…
