Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

Year: 2024

How to Adapt to the New Era of Search

Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best laser cutters” and then buy the one most recommended in the ranking articles. As search marketers, that’s often…

10 tips to start preparing! • Yoast

The summer has just ended. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early…

Plot Up To Five Metrics At Once

Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can now compare up to five different metrics side by side. A new tool automatically…

Google Ads tightens rules on Gambling Certification recertification

Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their business has significantly changed since…