Google’s AI Search Experiment: “Learn About”
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user…
How Many Keywords Should You Target?
This post expands on something I discussed in my talk at MozCon two years ago: I believe that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important….
58 Affiliate Marketing Statistics for 2024
Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s…
How to write conversational content • Yoast
People nowadays are uninterested in cold and business-like pieces of content. They want something authentic. They want conversations with people. That’s partly why Reddit is grabbing top spots in the search results because people know they’ll be reading something authentic….
