How You Can Measure Core Web Vitals
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. Users’ expectations for web experiences…
Meta expands ad attribution tools to boost campaign performance
Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value….
How To Plan and Run a Successful Client Meeting
Hopefully, with all your data prepared and pre-meeting emails sent, you’ll feel ready to walk into your client meeting with confidence. Now, let’s talk briefly about running the meeting and how to keep everyone on track. Listen to your client…
What to Expect and How to Succeed
In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather than outsourcing to an external agency. There’s a long-term trend of companies bringing SEO programs and expertise in-house. Companies usually…
