Directional Reporting in GA4 — Whiteboard Friday
All right, last question you’re gonna ask yourself, is this video helping to drive sales? I’m sure that you have been in the situation, like I have, where your boss, your client comes to you and they’re like, “I made…
I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One
SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly do they do? What skills and qualifications do they need? And how can you become one? To find out, I…
what it means for you • Yoast
In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO…
Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to Performance Max campaigns. New features include asset-level conversion reporting and image editing. Asset generation…
