The next section we’re going to talk about is how you can apply modifiers to your keywords to enrich your keyword lists. So there are lots of different modifiers, and what this will look like will depend completely on your business and your audience.

But for us, we use a few different ones. So you could modify by industry. So one example of this would be nonprofit project management software. So you can kind of add that industry there, and you can use industry-specific examples. You could refer to customers you already have in that industry, add social proof, things like that. That would all be in an industry-specific page.

But we also do the same for personas. So HR project management software, this would be an opportunity for you to talk through, again, social proof that you have from those personas, but also their really specific pain points that they have. And perhaps your content will resonate with them a lot more as a result of that.

And another example would be to modify by business size. So this is quite common. So you could have like enterprise project management software, or you could have project management software for small businesses. These are great ways, again, to make sure you’re reaching more specific but smaller and higher-intent audiences.

And yeah, another one would be affordability. So cheaper alternatives to and then maybe a competitor name that could be a good one. It’s just a great way to make sure, again, if you are a cheaper alternative to ClickUp or Asana, for example, you are reaching the right kind of traffic. And the best thing about these modified keywords is that they tend to be higher intent because they already know a little bit more about what they’re searching for. So they’re really great people to capture throughout the funnel.