On 3rd October 2024 I gave a talk at BrightonSEO entitled Enhance and elevate your SEO knowledge through experimentation & moonlighting. In this talk I spoke about my how I navigated different side projects over the years that helped me experiment with my SEO skills as well as apply what I learned from those projects back into the daily work I do as an SEO.

Many people who really improve their SEO knowledge do so via experimentation and testing. It’s vital now more than ever not to just understand SEO and without “getting your hands dirty”, your knowledge may only reach a certain level – a level where someone who did experiment more will overtake you and secure roles you could have won.

Experimentation is best done away from client work to ensure that nothing happens to their detriment, and moonlighting is the best way to do that! Don’t just create a site – get in the weeds, study source code, change things and study source code again to see its impact, use more diagnostic tools and perform more tests for smaller audiences.