Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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7 common technical ecommerce SEO mistakes to prevent • Yoast

Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also…

9 Tips To Optimize Crawl Budget for SEO

Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An example of a website with millions of pages would be eBay.com, and websites with…

Google wins $1.7B EU antitrust fine appeal

Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. Why we care. This ruling marks…

Getting Buy-In for Customer Stories — Whiteboard Friday

So we’re gonna dive right in. I’m gonna give you some really practical ways of tackling this challenge, and we’re gonna start by just unpacking what does “no” actually mean? Where does a “no” come from? So when your customer…