Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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12 Low-Hanging Fruit SEO Tactics You Can Implement Today

Low-hanging fruit SEO opportunities can help you: Get your content indexed by Google ASAP Achieve maximum results with minimum effort Show clients fast progress to prevent churn Get buy-in for more SEO resources Here are 12 SEO quick wins you can…

What is ChatGPT Search (and how does it use Bing data)? • Yoast

Last week, OpenAI launched ChatGPT Search — a new way to search the web using AI inside a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. How…

Google’s AI Search Experiment: “Learn About”

Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user…

How Many Keywords Should You Target?

This post expands on something I discussed in my talk at MozCon two years ago: I believe that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important….