Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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Google Colab for SEO: How to get started

Google Colab has been around since 2017 but has gained more popularity recently from SEO professionals sharing code samples.  SEOs love Colab because, unlike GitHub, you can actually run the code directly on the platform. What is Google Colab? Google…

Local Search Developments From Q2 2024

At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO perspective, here are two excellent conversations to tune into: I find it interesting to…

8 Ways to Accelerate SEO Results From Months to Days

SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it takes to get results? In this article, I’ll explain the…

Optimize for rich results with the Rich Results Testing Tool • Yoast

Google has many interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in…