Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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Insights From Creator Liaison Renee Ritchie

The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at any moment, YouTubers have had to transform their approach to…

YouTube enables linking between Shorts and long-form videos

YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of…

Site Architecture for Resource & Content Libraries — Whiteboard Friday

Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click…

What It Is & How to Optimize for It

Search intent is the reason behind a search query. In other words, it’s what the searcher is looking for when using a search engine like Google. In this guide, you’ll learn all you need to know about search intent and…