Twitter’s Brand Equity: 17 Years & 12 Million Keywords
On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to Twitter.com. Any experienced SEO knows…
How to Do an SEO Competitor Analysis
Your competitors are a goldmine of information you can use to improve your SEO strategy. In this post, you’ll learn how to find that information with an SEO competitor analysis. What is an SEO competitor analysis? An SEO competitor analysis…
the ultimate guide • Yoast
Keyword research is an essential part of your SEO strategy. It’s the first step in the SEO copywriting process. Before you create your site’s content, you should find out what search terms your audience uses. Their search terms are your…
Managing Successful SEO Migrations
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. A migration, despite…
