Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to Performance Max campaigns. New features include asset-level conversion reporting and image editing. Asset generation…
Google streamlines ad creation with Merchant Center-Ads integration
Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses. Why we care. This integration allows advertisers to leverage their existing product images directly…
Actionable AI — Whiteboard Friday
And what I always encourage beginners to experiment with is get a Proof of Concept. Just see if these different tools are capable of doing the thing that you want them to do. So for example, go straight to ChatGPT,…
How to Combine SEO and Content Marketing (The Ahrefs’ Way)
SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact, you should combine them for greater effectiveness in your marketing. Why should you combine SEO and content marketing? Two main…
