Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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Top Tips for Non-Spammy Link Building — Whiteboard Friday

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In December of 2022, Google announced that they did a link spam update, and they told us that…

How to Structure Your Website’s Architecture for SEO

If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in Google. But how do you do that? Website architecture is how…

Optimize Google’s new Interaction to Next Paint metric

30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user input by reducing…

10 takeaways from the SEO conference • Yoast

Just like that, YoastCon 2023 has come and gone. But what fun we had! Months of preparation went into providing visitors, speakers, and sponsors with the best single conference day of the year. YoastCon was a resounding success, with many…