Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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What it is and why you should care about it • Yoast

Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to…

Google’s SEO Best Practices For News Websites

Google Search Advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video on best practices for news websites. Google aims to help news organizations increase their content’s visibility and drive more traffic. Here’s what the Search Advocate…

LinkedIn starts filtering connection, follower counts

Has your list of followers on LinkedIn changed? If so, it’s because LinkedIn said it is now removing “hibernated” and “restricted” accounts from the connection and follower counts of all members and will continue to regularly do so heading forward….

GA4 Audiences: Not Just for Ads! — Whiteboard Friday

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now…