Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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Better highlighter and Portuguese language support • Yoast

Today, we’re making Yoast SEO 20.3 available to the world. This release comes with a long list of enhancements, bug fixes, and other improvements designed to help you improve your SEO experience. Improved highlighting in analyses One of the most…

Google To Unify GA4 & Google Ads Conversion Windows

Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window settings, meaning advertisers can no longer configure conversion windows independently….

This day in search marketing history: March 11

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online…

The Fundamentals of Crawling for SEO – Whiteboard Friday

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search…