Whether you are new to SEO, or a seasoned professional, you can appreciate the relevance and importance in obtaining the all-important keywords or phrases in your SEO efforts. The success of any SEO campaign is truly dependant on the quality of your research on these strategic words. In order to find those that will get you to the top of the search engines, you’ll need to conduct your own research.
Tailoring your SEO campaigns around specific words or phrases will get you ranked higher and faster. These specific are known as longer-tail keywords. These are the specific ones that consumers are typing in to Google or other search engines when they are researching a product or service. Longer-tail keywords often get less searches, but have higher conversions because the consumer tends to be looking for exactly what they are going to buy. Just think of your own online searches. The more specific and detailed your inquiry, the more inclined you are to find exactly what you are looking for and, eventually, purchase.
How can you do your SEO keyword research and find longer-tail keywords? It’s easy!
1. First, go Google® Keyword Tool. Then, make sure to click ‘previous interface’.
2. Then, enter one word or phrase and click “get keyword ideas”. Change the match type to ‘exact’ and sort by the search count.
3. Find a good keyword you think would be an ideal fit. Once you do, put just that in the box and drill down even further.
4. Finally, you’ll see how many longer-tail variations of that word or phrase are available to you. Choose longer-tail ones with three to four-word variations.
5. Get started with your search engine optimization efforts!
Remember, if you are first starting out with your SEO efforts, you’ll want to target only a few keywords and get more links back to each of them. This establishes link equity and should lead to better rankings. So, it’s important to narrow your results down carefully through your SEO research methods!
Keywords are considered a driving force in any SEO campaign. Hence, to make sure you use the right keywords for your content, hire an SEO company that has the expertise and experience in doing this job.
