Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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How Will Google’s Antitrust Ruling Affect You?

So, how might this impact Google consumers in the broadest sense? At this scale, we don’t have much precedent. I’m old enough to remember both the Microsoft (2000) and AT&T (1982) antitrust rulings and the long-term reality looked very different…

Why Google Trusts Big Brands (But Not You)

As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to…

Google ruled a monopoly; search industry braces for change • Yoast

In a landmark ruling, a federal judge has declared Google a monopoly, citing the tech giant’s anticompetitive practices in maintaining its dominant position in the search engine market. This decision could have significant impacts on the search industry and digital…

Maximizing Your SEO Investment: Tips For Outsourcing Effectively

Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your digital footprint and drive meaningful traffic to your site. But ensuring your SEO partner integrates seamlessly with your business and consistently meets…