Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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Elevating author and publisher entities in SEO • Yoast

The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically optimize your author and publisher profiles. This article will explore…

Moving From Niche Sites & Affiliate To Agency Owner

This week’s Ask An SEO question comes from Mike in New York, who asks: “I have been creating affiliate blogs and niche websites throughout my 10 year career. Had some great successes and setbacks to share. But now I feel…

Google will ‘soon’ test search, shopping ads in AI Overviews

Google announced that ads were coming to AI Overviews at Google Marketing Live in May. We’re still waiting, but ads in AI Overviews are coming “soon,” Philipp Schindler, Alphabet’s senior vice president, chief business officer, confirmed during last night’s Alphabet…

Testing Ideas From the Google API Leaks — Whiteboard Friday

But you’re probably here more for the new ideas. So new ideas that came from reading these docs, and these are hypotheses, these are ideas of things that we could test, that may or may not turn out to be…