Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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How to provide effective guardrails • Yoast

AI models can generate astonishingly creative content. However, their outputs can become cliched, unpredictable, and problematic without proper guardrails. How can we harness their potential while maintaining control? In this article, we’ll show you what you can do to provide…

What Are The Best Resources To Learn SEO?

This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good advice?” This is a great question that goes to the…

Google Ads completes auto-migration of location extensions to assets

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance…

Google Business Profile: FAQ for Multiple Businesses at the Same Address

A: This topic has come to the fore, especially since Google’s rollout of the Possum filter on September 1, 2016. Businesses at the same address (or even in the same neighborhood) that share a category and are competing for the…