Knowledge of SEO

Strategies and advice to improve search engines visibility and web traffic

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the ultimate guide • Yoast

Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google…

How We Got Here & Where We Go Next

Although the infrastructure of the metaverse is still being established, companies and brands are taking the leap into this new world. We’ve seen many changes in our society over the last few years, but nothing holds the potential for change…

Insights from Bing’s Fabrice Canel

I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing. Canel offers insights into the state of artificial intelligence in search and the integration of…

How to Use Digital PR to Improve E-E-A-T Signals

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If there is poor quality information being served up in the SERPs, Google will have a big problem:…