Revised and updated for 2025

Search is changing faster than ever.

This updated edition comprehensively covers Generative Engine Optimisation (GEO) and AI-powered search, showing you exactly how to rank in ChatGPT, Perplexity, Claude, and Google’s AI Overviews.

Join over 100,000 business owners and marketers who’ve used this no-nonsense guide to increase their rankings and sell more. No fluff, no jargon – just strategies that work.

Whether you’re new to search marketing or an experienced pro wondering why your competitors are suddenly outranking you in AI search results, this book will show you exactly what to do about it.

From SEO fundamentals to advanced GEO strategies, the 2025 edition gives you everything you need to dominate both traditional and AI-powered search.

By the end of this book, you’ll…

Master both traditional SEO and new Generative Engine Optimisation (GEO) techniques
Know exactly how to rank in AI-powered search engines (we’ll show you the complete playbook)
Identify which keywords actually drive purchases in both traditional and AI search
Learn how to optimize your website for both Google and AI crawlers
Create content that resonates with humans while educating AI about your expertise
Build genuine authority through strategic content marketing and digital PR
Have a complete strategy that works today and adapts for tomorrow

What Kind of Results Are Possible?

We don’t do hype, so here are the real numbers: One client grew from $2K to $3.4M in monthly revenue using these strategies. Another increased leads from 35 per week to 400 per day through our content marketing approach. The book includes detailed case studies showing exactly how they did it.

What’s New in the 2025 Edition?

Brand new section on Generative Engine Optimisation (GEO)
Complete guide to ranking in ChatGPT, Perplexity, Claude and other AI search engines
Updated strategies for Google’s AI Overviews (that actually work)
Enhanced guidance on creating content that educates both humans and AI
New case studies showing real results in both traditional and AI search

With lifetime updates included, this is the only search marketing book you’ll need as search evolves.

Want to stop losing ground to competitors in search? Let’s fix that.