Search Engine Optimization in Seven Steps

2025 Updated Edition
** FULLY updated for 2025 **
Learn SEO in Plain English – Step by Step!
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization

• Optimize your Website – learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
• Learn Link-building – master the art of getting inbound links, blog mentions, and social authority, i.e. OFF PAGE SEO
• Content Marketing and AI – understand how AI is, and is not, changing SEO especially in content analysis and production
• Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
• Use the Worksheets and Quizzes – download WORKSHEETS that guide you step-by-step to search engine optimization success. Supplementary quizzes help you solidify your knowledge of SEO.
• Measure via Metrics – navigate the complexities of GOOGLE ANALYTICS.
• Access Free Tools – access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO of 2024 for Search Engine Optimization for Beginners and Experts Alike

• Jason McDonald – written by a successful practitioner of SEO. Just Google ‘SEO Expert Bay Area’ or ‘SEO Expert Witness’. He’s there at the top!
• Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies
• An Easy to Follow Method – written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
• Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to ‘get SEO fit.’
Table of Contents

1. Goals: Define Your SEO Goals
2. Keywords: Identify Winnable, High Value SEO Keywords
3. On Page SEO: Optimize Your Website to ‘Speak Google’ via Page Tabs, your home page, and structural elements
4. Content Marketing: Learn to produce content that pleases Google and your customers
5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed ‘Local SEO’ information for local businesses!
6. Metrics: Master Google Analytics
7. Learn: Pointers to SEO Tools and Online Resources

If you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2024 edition of the SEO Workbook!